Telling developers what to code is the most expensive way of building a software product.

Mapping estimates on a timeline is the best way to create the most brittle plans.

Yet it’s precisely what most of us do.

There’s a lot of talk about self-organizing teams and long-term roadmaps. But we don’t talk enough about how to get there.

Building software is hard; I’ve been at it for over 15 years.

I’ve built and managed projects for large and small companies and can help you avoid the most common mistakes.
Together, we’ll look at your plans and look for risks and opportunities.

We’ll set up a short-term plan and a long-term roadmap to keep you focused on delivering.
Together, we’ll get your software development under control.


Planning software development is a fantastic topic. If you’re as fascinated as me, why not sign up for the Planned Attention newsletter?